Course aim 

Public Relations has transformed. Audiences are fragmented, news cycles move at lightning speed and organisations need PR practitioners who can think strategically, act decisively and tell stories that resonate. This high‑impact masterclass gives you the tools, techniques and insider knowledge to elevate your PR practice immediately. Packed with real case studies, hands‑on exercises and insights from industry‑leading experts, you’ll learn how to shape narratives, manage reputation and deliver measurable impact in a complex media landscape.

Who should attend? 

This masterclass is designed for PR professionals, communications leads, media relations specialists and corporate affairs teams who want to sharpen their strategic thinking, strengthen their storytelling and build credibility with senior leaders and journalists. Whether you’re experienced or early in your career, this workshop will stretch your skills, refresh your approach and introduce new ways of working.

What to expect 

• A fast‑paced, collaborative environment grounded in real PR challenges 

• Clear, practical frameworks you can apply instantly 

• Hands‑on exercises across messaging, media relations, crisis response and storytelling 

• Case studies, peer learning and best‑practice sharing 

• Practical tools, templates and expert insights to take away 

Course objectives 

By the end of this masterclass, you’ll be able to: 

• Build a PR strategy that aligns with organisational goals and reputation priorities 

• Craft compelling narratives and messages that cut through 

• Engage journalists with confidence and pitch stories that land 

• Manage issues and respond to crises with clarity and control 

• Use data and insights to measure impact and demonstrate value 

• Plan and deliver campaigns using proven PR models 

• Use AI tools responsibly and effectively in PR workflows 

• Navigate organisational complexity and stakeholder expectations 

• Strengthen your credibility as a trusted PR adviser 

Training that is inclusive 

We are committed to delivering training that is accessible, inclusive and welcoming to all. Our venues offer wheelchair access, hearing loops and accessible facilities. Assistance dogs are welcome, and private rooms for prayer or nursing can be arranged. Please contact the team to let us know how we can support your participation.