Internal Communications Masterclass

Course aim

Internal communication is evolving fast — and organisations need IC professionals who can think strategically, influence confidently and deliver content that truly cuts through. This high‑impact masterclass gives you the tools, techniques and insider knowledge to elevate your work immediately. Packed with real examples, hands‑on exercises and insights from top industry‑leading professionals, you’ll learn how to plan smarter, communicate with clarity and drive measurable results across your organisation.

Who should attend?

This masterclass is designed for internal communicators, employee engagement specialists and corporate comms professionals who want to accelerate their impact, sharpen their strategic thinking and build credibility with senior leaders. Whether you are a seasoned pro or starting out in the industry - this would serve as a refresher or a course that teaches you something new.

What to expect

• A lively, collaborative environment grounded in real IC challenges
• Clear, memorable frameworks you can apply instantly
• Hands‑on exercises across channels, content, planning and measurement
• Case studies and sharing best practices
• Practical tools, templates and expert insights to take away

Course objectives

By the end of this masterclass, you’ll be able to:

• Build an internal comms strategy that aligns with organisational goals
• Choose the right channels for the right messages and audiences
• Create clear, engaging content that cuts through noise
• Influence and manage stakeholders with confidence
• Measure what matters and demonstrate value
• Plan and deliver campaigns using proven IC models
• Use AI tools responsibly and effectively
• Navigate organisational complexity with clarity and impact
• Strengthen your credibility as a trusted internal communication adviser

Training that is inclusive

We are committed to delivering training that is accessible, inclusive and welcoming to all. Our venues offer wheelchair access, hearing loops and accessible facilities. Assistance dogs are welcome, and private rooms for prayer or nursing can be arranged. Please contact the team to let us know how we can support your participation.